The Challenge
Dogs Trust wanted to raise awareness of an issue that became prevalent after every Christmas. Dogs were being abandoned, after being gifted to people who could not look after them. They produced a video aimed at showing people that dogs indeed were 'Not just for Christmas'.Services Provided
We carefully profiled users within our network and identified those who had shown high affinity with ‘animal’ and ‘pet’ categories on Facebook. Using this targeting pool, we distributed the video and it resulted in tremendous engagement. Based On Post Campaign Survey Retention From Facebook dataSolution
Campaign Results
Over 100,000 Views
65% Video Retention
35%, 30 second watch rate