Lotus

The Challenge

Lotus Bakeries is a Belgian bakery founded in 1932 with its headquarters in Lembeke. Lotus is known for its biscuits and biscuit-based products. We were challenged to produce a creative concept designed to engage and encourage people to purchase the product. Given that current trending food sensation sweeping the internet, we produced a mouthwatering cheesecake using Lotus biscuit as a base. Using Facebook data, we identified people who frequently visit retail stores that sell Biscoff. We used this to target people with the video and the results were incredibly powerful. A post-campaign survey asked people which brand they recalled seeing in the last 7 days. A massive 74% of people identified lotus amoungst 4 other competitors.