3.2x Return on Ad Spend in 90 Days — Same Budget

The Challenge

The marketing team was running campaigns across Google, LinkedIn, and email — but had no way to see what was actually driving pipeline. Budget was split evenly across channels regardless of performance, and leads were handed to sales with no scoring or context.

• No unified view of campaign performance across channels
• Budget allocated equally rather than by performance
• Leads passed to sales without scoring or prioritisation
• Manual reporting taking 2 days per week to compile

What We Built

We connected their ad platforms, CRM, and email marketing tools through one AI layer. The system now automatically reallocates budget toward the best-performing channels, scores every lead based on engagement and fit, and generates weekly performance reports in seconds.

• Cross-channel performance tracking in real time
• Automated budget reallocation based on cost-per-qualified-lead
• AI lead scoring integrated directly into their CRM
• One-click weekly reports replacing 2 days of manual work

Results

• 3.2x Return on ad spend — Up from 1.1x within 90 days
• 67% Qualified leads — Increase in marketing-qualified leads
• 94% Reporting time — Reduction — from 2 days to under 20 minutes
• 23% Sales conversion — Higher close rate on AI-scored leads